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WatchCraft Watches

Don’t Keep Time, Share Time. That is one of the original ideas of Watchcraft Watches by Eduardo Milieris. Each Watch is handmade, painted, signed, and dated by the artist.

Since 1994 these watches have been crafted in Long Island City, NY.  Limited Edition creations made with careful quality. Copper, Silver, Brass, all these metals are part of the design. Eduardo Milieris Watches has a vision of time unlike any other. He holds the voices and the life of the city he lives in. All this comes out through his hands in each watch.

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Eduardo Milieris Watches

Eduardo Milieris was born in Montevideo, Uruguay His parents were hardworking believers in the strength of education. They also loved the power of Art. So young Eduardo got to experience art world culture that Uruguay had to share.

Artist Alexander Calder had an exhibit in Montevideo in the late 1960s. This gave Eduardo his longest lasting vision of what art could be. He loved Calders “Sunny Side Up”, and at seven years old he painted his first form of art and turned them into clocks.

He painted his shirt sleeves while creating these first clocks and his mother did not appreciate that kind of “art”. At 13 years old he went to a show of Uruguayan artist Marivi Ugolino. His inspiration led him to take classes from her even though he was very young. At 14 years of age he created a “Seconds-Meter Machine. An old enamel face and one second hand beating the “time”.

Watchcraft Collection

These Handcrafted watches are made in very limited editions. Eduardo might make 1 or 1000 as the mood takes him. He is inspired by bits and pieces of cars. Sometimes things that fall off the trains. Whatever he recognizes as something old that he can “see” as new.

He uses distressed metals like Copper and Steel, Silver and Brass. Hand hammering  metal. Texturing it with tools. Riveting pieces in place. All to create unusual designs.

The artist hand paints each individual dial. This way no two are ever the same. This beautiful collection was begun in 1994. The inspirations come from all over. A trip to the museum is good. Riding on the train and looking at people's wrists. He will look at a person's watch from far away then move closer to see what changes.

Eduardo will pick up broken parts, or pieces of things and take them back to his studio to use in designs. He loves shades of orange and red, different shades of brown. These colors work well with the metals he uses to create his watches.

The collection is created with many metal techniques. Welding, Engraving, Oxidizing and Painting are a few of the skills he uses. All the metals are NOT sealed. The artist wants them to change color and darken as different metals will wear over time.

Ars Longa, Vita Brevis

Art Lasts, Life is Brief. These are the words inscribed on one of this Artists earliest works.

He started studying at 13 years old and has never stopped.

Art and time are the perfect integration for what he loves to create.

From 1985 to 1990 Milieris studied in Montevideo. Experimenting with photography, video art, sculpture and more. During this time he created the “Slow Reading Clock” made of three one handed dials. One dial for hours, one for minutes, and one for seconds.

But as he said at the beginning Vita Brevis ( Life is Brief). So he created his new studio, and created a beautiful family too.

He still gets his “sleeves dirty” dabbling in wood, steel and more. Sometimes making clocks.

When he was very young all the pictures of houses he painted had a clock on the front of the house. Most of his artistic efforts are the wonderful watches. Copper is his favorite metal since it changes so much over time.

The Amazing Inspiration

When asked if this was always his “Career” he answered with a story.  Watch Craft by Eduardo Milieris is his first serious business. Before getting married, before having children he would do enough to keep his life going. Sort of like “The Dude” in that movie The Big Lebowski.

He still has a picture from that time. The day he was a photographer and walked into an ad agency with two big dogs and a pygmy monkey. Margaux (the monkey) was riding one of the dogs, and spilled a cup of coffee on the Directors desk.

His love of Time goes back to childhood. His Mother still has the first notebooks from elementary school.

The pictures were often a House, a Path, flowers and Trees, and the roof was a triangle with a “Clock” above the door.

As a child he loved to watch a boy who never grew up. Alexander Calder created movement and time and space with his mobiles and mini Circus.

More Beginnings

When he turned 13 his Grandfather wanted to mark his step into adulthood. He was told to find a watch for his Bar Mitzvah. He walked up and down the entire length of the street of shops in Montevideo.  Avenida De 18 de Julio held so many possibilities for the perfect watch. Eduardo never forgot the feeling of choosing something that was truly him.

That is why he creates such unusual watches. Made with metals that will change with the air, the temperature, the moisture, the skin of the wearer. The watch becomes the owner.

The Artist loves to distress the metals he uses so that they look like buried treasure.  

At five years of age Eduardo created concept drawings. They were often only spirals, drawings of swirls of color going down a drain. He remembers seeing a cartoon where the character flushed himself down the drain saying “Goodbye Cruel World”

He saw an Alexander Calder show at ten years old. The Mobiles, the forms balance and movement captured his imagination. Each year after there was a new inspiration. Artists like Joan Miro, Wassily Kandinske, and Jackson Pollack. Always bright color, always motion.

Into his teen years he studied the key element to watchmaking. Engraving, Enamels and Glasswork, as well as trying photography.

To create Eduardo will play, just like that child. He will sit for hours at a drawing board. He will remember to pay attention to Dreams. His favorite watches are often created by what he thought he saw someone wearing.

As far as favorite Artist, Musician, or Writer, the Artist admits to being a sissy.

”There are so many who make me cry”

My favorite inspiration is still Junk Yards. What people throw away is great another day.

While at Art School in his hometown, and later in New York City he would work many small jobs to feed himself. At the same time he would wander these cities finding discarded trash, parts of industrial items, car parts, cans and more. He saw everything as an Art Supply and he never needed the traditional materials.

The french poet Arthur Rimbaud once said an artist or poet is like a sorcerer. This is the inspiration for the name of Milieris’ company, Watchcraft.

Horology is the science of Time Keeping, and Eduardo is the Wizard changing trash to treasure. Cutting, bending, welding, and engraving to make watches that are magical.

Where are the WatchCraft Watches Found

So many Galleries and Museums love to say. “We are excited to announce that we are now featuring the amazing watches of Eduardo Milieris.”

His work is now in more than 400 Locations. His creations appear in more than nine countries.

The design is simple and easy to wear. He uses Japanese Quartz Movements, by Citizen.

The watches have a one year warranty. The adjustable links means anyone can wear them.

There are timepieces he has made thousands of, and then there are very Limited Collections.

Why We Love Watchcraft

We have known the Artist for almost 10 years. In that time we have loved every Watchcraft product he has designed. Watches for sure, but also bracelets.

Eduardo is always happy to see you. He will offer you a glass of wine and talk about family and friends. He will share a story of his latest find of trash. He will show you the watch that the trash eventually became.

He is happy to be called the King of Watches even though he is really a Wizard.

His smile will light up a room in a moment. His frown lets you know he is deep in thought.

Eduardo has shared his love and his life with us. We know that he does this with everyone he meets. Creativity and Love seem to go hand in hand. Just like Art and Family. Just like Time and Love. Art Lasts, Life Is Brief. We would like to add to that. Knowing Mr. Milieris all these years, we feel that Life’s a Gift.